Just a few years ago, SPF products were mostly associated with vacations, the beach, and the summer season. Today, their role has evolved dramatically. Sun protection is no longer just an add-on – it’s becoming an integral part of everyday skin health and care. The trend known as “skin-care driven suncare” is reshaping the beauty industry, redefining the role of UV protection in daily skincare routines.
Sun protection that truly cares for the skin
Modern sunscreens do more than shield against UV rays. They actively care for the skin by delivering antioxidant, soothing, and hydrating ingredients. This synergy between protection and care gives SPF products an entirely new dimension.
According to the Mintel – Canada Suncare and Skin Protection Market Report 2025, as many as 74% of skincare users say they are willing to pay more for SPF products that offer additional skincare benefits. This is a clear sign that consumers are seeking hybrid formulas – smart combinations of protective and nourishing ingredients that ensure both safety and visible skin benefits all year long.
Year-round SPF – the future is happening now
As awareness of photoprotection continues to grow, using SPF every day of the year is becoming the new norm in skincare. Consumers now expect not only high UV protection but also light, comfortable textures that blend well with makeup, don’t leave a white cast, and feel pleasant on the skin.
These evolving expectations pose new challenges – but also great opportunities – for cosmetic brands. It’s no longer enough to provide basic protection; advanced, multifunctional products are increasingly in demand — those that deliver scientifically proven skincare benefits in addition to UV defense.
MG Evolution® – embracing global trends
At MG Evolution®, we closely monitor global reports, trend analyses, and consumer insights. When developing our formulas, we combine effective sun protection with advanced skincare, aligning with the industry’s new standard of skin-care driven suncare.
Our laboratories continuously work on formulas that merge UV filters with antioxidants, vitamins, botanical extracts, and moisturizing ingredients, to provide not only protection but also support for healthy, radiant-looking skin every day.
We believe the future of skincare lies in intelligent products – effective, comfortable, and based on science – tailored to the lifestyles of today’s consumers. Sun protection is no longer a seasonal necessity; it’s a core element of daily skincare and conscious self-care.
At MG Evolution®, we recognize this shift and consistently introduce innovations that empower our partners – cosmetic brands – to create products that truly meet the real needs of modern consumers.
