AI in cosmetics: a tool or the new foundation of the beauty industry?
For a long time, AI in the cosmetics industry functioned as an add-on – a…
Is Sun Care disappearing as a standalone category – and becoming the foundation of daily skincare?
Skinification is one of the most important directions shaping today’s cosmetics market. This trend is…
MG Evolution® at BEAUTYISTANBUL 2026
From May 7–9, you can meet us at BEAUTYISTANBUL Exhibition – one of the leading…
From anti-aging to longevity & repair. What is really changing in beauty?
For years, the beauty industry has built its communication around one dominant concept: anti-aging. The…
MG Evolution® at Cosmoprof Bologna 2026
Participation in Cosmoprof Worldwide Bologna 2026 marks an important milestone in MG Evolution’s growth and…
Men’s grooming is growing – but where is the real product potential today?
Just a few years ago, men’s grooming was considered a complementary segment of the beauty…
Glass Skin and Glass Hair – A Beauty Trend or a Real Shift in Cosmetic Formulation?
In recent years, the terms glass skin and glass hair have been appearing increasingly frequently…
Where does the value of a cosmetic product really begin in the consumer’s mind?
In the cosmetics industry, much attention is given to product formulas – active ingredients, effectiveness,…
Microneedles in cosmetics – how spicules work and why they are becoming a growing trend in cosmetic formulation
The development of modern cosmetic products is increasingly focused not only on active ingredients but…
Skin Resilience in Cosmetics – The Potential of Bioactive Mushroom Extracts in Modern Formulations
Modern cosmetology is increasingly focused on the concept of skin resilience, defined as the skin’s…
