Is Sun Care disappearing as a standalone category – and becoming the foundation of daily skincare?
Skinification is one of the most important directions shaping today’s cosmetics market. This trend is…
SPF in 2026. Will mists, hybrids and on-the-go formats become the new pillars of the market?
Growing awareness of photoaging, the SPF boom across social media, and the rise of hybrid…
Skin-care driven suncare – the new standard in skin protection
Just a few years ago, SPF products were mostly associated with vacations, the beach, and…
Meet the Expert Behind the Breakthrough!
During Beautyworld Middle East 2025, from October 27–29, 2025, we invite you to meet Assoc.…
Hair UV Protection – a real need or just a marketing trend?
For years, awareness of the need for sun protection has focused mainly on the skin.…
UV Radiation – Growing Public Awareness, Persistent Knowledge Gaps
In recent years, public awareness of the dangers of excessive sun exposure has grown significantly.…
SPF and Generations: Who Treats Sun Protection as a Daily Ritual, and Who Sees It as a Holiday Duty?
Consumer behaviors in the sun care category are evolving rapidly. It is becoming increasingly clear…
The Global Sun Care Market Is Growing — Time for Innovation and Informed Product Decisions
In recent years, sun protection has become not only one of the most essential elements…
UV Filters in Cosmetics – Organic, Inorganic or Hybrid?
In an era of growing health awareness, tightening EU regulations, and evolving consumer expectations, choosing…
HEV and Skin – Time to Look Beyond UV Radiation
For years, the cosmetics industry has focused on protecting the skin from UV radiation—primarily UVA…
