Beauty Trends – Who is most eager to try new cosmetic brands?
The beauty industry is one of the most dynamic markets in the world. New brands…
“Real Glow” – K-beauty as an inspiration for mindful skincare
Not long ago, “glow” was mostly associated with a makeup effect – a highlighter that…
Polish Beauty Shelves Under the Microscope – What Do the Numbers Reveal About Skincare Habits and Beauty Market Trends?
The cosmetics market in Poland is experiencing dynamic growth. According to the PMR Market Experts…
Hair UV Protection – a real need or just a marketing trend?
For years, awareness of the need for sun protection has focused mainly on the skin.…
UV Radiation – Growing Public Awareness, Persistent Knowledge Gaps
In recent years, public awareness of the dangers of excessive sun exposure has grown significantly.…
Collagen in Cosmetics – Tradition Inspiring Modern Solutions
Collagen has been a well-known ingredient in the cosmetics industry for decades. Its role in…
SPF and Generations: Who Treats Sun Protection as a Daily Ritual, and Who Sees It as a Holiday Duty?
Consumer behaviors in the sun care category are evolving rapidly. It is becoming increasingly clear…
The Global Sun Care Market Is Growing — Time for Innovation and Informed Product Decisions
In recent years, sun protection has become not only one of the most essential elements…
UV Filters in Cosmetics – Organic, Inorganic or Hybrid?
In an era of growing health awareness, tightening EU regulations, and evolving consumer expectations, choosing…
HEV and Skin – Time to Look Beyond UV Radiation
For years, the cosmetics industry has focused on protecting the skin from UV radiation—primarily UVA…
