Scent-stacking – how fragrances are transforming the beauty experience
The beauty industry has long been moving toward personalization. Today’s consumers don’t just want effective…
Buy One, Get One Free – Promotions still effectively drive cosmetic purchases
The cosmetics industry has always been one of the most dynamic markets – both in…
Cosmetics in Polish Shopping Baskets – What do the latest data tell us?
The Polish cosmetics market is growing rapidly, attracting the attention of producers, brands, and investors.…
Total Hybrid Beauty – cosmetics that combine skincare, makeup, and fragrance
In the world of beauty, it is increasingly difficult to talk about clear boundaries between…
From the Microbiome to Biomimetic Peptides: Prevention and Innovation in Modern Scalp Care
Hair loss has moved beyond being seen purely as an aesthetic challenge. Today, it represents…
Beauty Trends – Who is most eager to try new cosmetic brands?
The beauty industry is one of the most dynamic markets in the world. New brands…
“Real Glow” – K-beauty as an inspiration for mindful skincare
Not long ago, “glow” was mostly associated with a makeup effect – a highlighter that…
Polish Beauty Shelves Under the Microscope – What Do the Numbers Reveal About Skincare Habits and Beauty Market Trends?
The cosmetics market in Poland is experiencing dynamic growth. According to the PMR Market Experts…
Hair UV Protection – a real need or just a marketing trend?
For years, awareness of the need for sun protection has focused mainly on the skin.…
UV Radiation – Growing Public Awareness, Persistent Knowledge Gaps
In recent years, public awareness of the dangers of excessive sun exposure has grown significantly.…
