SPF and Generations: Who Treats Sun Protection as a Daily Ritual, and Who Sees It as a Holiday Duty?
Consumer behaviors in the sun care category are evolving rapidly. It is becoming increasingly clear…
The Global Sun Care Market Is Growing — Time for Innovation and Informed Product Decisions
In recent years, sun protection has become not only one of the most essential elements…
UV Filters in Cosmetics – Organic, Inorganic or Hybrid?
In an era of growing health awareness, tightening EU regulations, and evolving consumer expectations, choosing…
HEV and Skin – Time to Look Beyond UV Radiation
For years, the cosmetics industry has focused on protecting the skin from UV radiation—primarily UVA…
“Water-Resistant” Claim in SPF Products – A Verified Requirement, Not a Marketing Choice
Labels such as “water-resistant” or “very water-resistant” are increasingly common on sunscreen packaging. For consumers,…
