Haircare moving towards longevity – how the approach to haircare is evolving
Until recently, the haircare category was strongly focused on visible results – smoothness, shine, or…
From product safety to credible communication – the role of the Safety Assessor
Safety is the foundation of every cosmetic product. In practice, however, it means much more…
Let’s meet at PLMA „The World of Private Labels” 2026
Heading to Amsterdam! See you this May at PLMA 2026! The future of private label…
AI in cosmetics: a tool or the new foundation of the beauty industry?
For a long time, AI in the cosmetics industry functioned as an add-on – a…
Is Sun Care disappearing as a standalone category – and becoming the foundation of daily skincare?
Skinification is one of the most important directions shaping today’s cosmetics market. This trend is…
MG Evolution® at BEAUTYISTANBUL 2026
From May 7–9, you can meet us at BEAUTYISTANBUL Exhibition – one of the leading…
From anti-aging to longevity & repair. What is really changing in beauty?
For years, the beauty industry has built its communication around one dominant concept: anti-aging. The…
MG Evolution® at Cosmoprof Bologna 2026
Participation in Cosmoprof Worldwide Bologna 2026 marks an important milestone in MG Evolution’s growth and…
Men’s grooming is growing – but where is the real product potential today?
Just a few years ago, men’s grooming was considered a complementary segment of the beauty…
Glass Skin and Glass Hair – A Beauty Trend or a Real Shift in Cosmetic Formulation?
In recent years, the terms glass skin and glass hair have been appearing increasingly frequently…