Evolving Consumer Needs in Body Care – Real Opportunities for Brands
A body lotion, shower gel and an occasional scrub – that was it. Today, the…
How a Cosmetic Product Is Created – Step by Step with MG Evolution®
Every cosmetic product begins with an idea – but turning that idea into a finished,…
Polish cosmetics are taking the world by storm – and we’re proud to be part of that story
There’s been a lot of talk recently about the growing global presence of Polish cosmetic…
Skin-care driven suncare – the new standard in skin protection
Just a few years ago, SPF products were mostly associated with vacations, the beach, and…
Scent-stacking – how fragrances are transforming the beauty experience
The beauty industry has long been moving toward personalization. Today’s consumers don’t just want effective…
Buy One, Get One Free – Promotions still effectively drive cosmetic purchases
The cosmetics industry has always been one of the most dynamic markets – both in…
Cosmetics in Polish Shopping Baskets – What do the latest data tell us?
The Polish cosmetics market is growing rapidly, attracting the attention of producers, brands, and investors.…
Total Hybrid Beauty – cosmetics that combine skincare, makeup, and fragrance
In the world of beauty, it is increasingly difficult to talk about clear boundaries between…
From the Microbiome to Biomimetic Peptides: Prevention and Innovation in Modern Scalp Care
Hair loss has moved beyond being seen purely as an aesthetic challenge. Today, it represents…
Beauty Trends – Who is most eager to try new cosmetic brands?
The beauty industry is one of the most dynamic markets in the world. New brands…
