Anti-dandruff Shampoo No Works!? – What do customers expect from modern hair care?
The hair care market has been undergoing a dynamic transformation in recent years. Consumers now…
Clean Beauty and Microbiome-Friendly – Do Postbiotics fit into global trends?
Postbiotics are becoming a key element in global cosmetic trends, particularly in the realm of…
From Eco-slogans to real actions: How to build brand authenticity and avoid greenwashing?
In an era of growing environmental awareness, consumers are increasingly seeking eco-friendly cosmetics. However, with…
Senolytics in cosmetics – Elixir of youth or a skincare breakthrough?
Are senolytic substances the key to the future of cosmetology? These compounds are increasingly appearing…
E-commerce in the Beauty Industry: How Amazon and TikTok Shop drive cosmetics sales?
Cyber Week 2024 marked a milestone in the world of e-commerce, highlighting that the future…
The growing awareness of consumers about cosmetic ingredients is transforming purchasing decisions
Today’s consumers demand transparency and reliable product information, and the contents of their shopping baskets…
The Body Care Cosmetics Category on the rise
The body care cosmetics market in Poland demonstrates dynamic growth and is expected to remain…
Cosmetics in a New Role – Skin, Senses, Emotions
Will 2025 redefine the cosmetics industry, setting new standards in skincare and overall wellbeing? Modern…
Pantone Color of the Year 2025- Mocha Mousse in Cosmetics
In 2025, the Pantone Institute selected Mocha Mousse (PANTONE 17-1230) as the Color of the…
The dynamic growth of the cosmetics market in Poland- Trends and Forecasts to 2028
The end of the year is an excellent time to reflect on past achievements and…