Lips in the Spotlight – From classic balms to advanced treatments – how is lip care evolving?
The lip care market is growing at an impressive pace. According to Circana data, its…
Maximum Effectiveness, Minimal Waste – A New Quality of Well-Known Ingredients and Cutting-Edge Technologies in Cosmetics
The year 2025 marks a time when cosmetology merges science with daily skincare like never…
Protective Cosmetics of the Future – Why Skin Protection is a Key Trend in the Cosmetics Industry?
The modern cosmetics industry is dynamically adapting to the growing expectations of consumers, who are…
New EU Packaging Regulations and the Cosmetics Industry – What Will PPWR Change?
The cosmetics industry in Europe is facing significant changes in packaging design and usage. The…
Luxury Cosmetics in Poland – A temporary trend or a long-term shift?
The Polish luxury cosmetics and perfume market is experiencing dynamic growth, with an estimated value…
Anti-dandruff Shampoo No Works!? – What do customers expect from modern hair care?
The hair care market has been undergoing a dynamic transformation in recent years. Consumers now…
Clean Beauty and Microbiome-Friendly – Do Postbiotics fit into global trends?
Postbiotics are becoming a key element in global cosmetic trends, particularly in the realm of…
From Eco-slogans to real actions: How to build brand authenticity and avoid greenwashing?
In an era of growing environmental awareness, consumers are increasingly seeking eco-friendly cosmetics. However, with…
Senolytics in cosmetics – Elixir of youth or a skincare breakthrough?
Are senolytic substances the key to the future of cosmetology? These compounds are increasingly appearing…
E-commerce in the Beauty Industry: How Amazon and TikTok Shop drive cosmetics sales?
Cyber Week 2024 marked a milestone in the world of e-commerce, highlighting that the future…