The lip care market is growing at an impressive pace. According to Circana data, its value in Europe increased by 48% in 2024, and in the UK, even by 69%. This surge in consumer interest could be a clear signal for cosmetic manufacturers. Is lip care no longer a niche but a key area of development?
🔹 Lip Care – More Than Just Hydration 🔹
Until now, lip care has mainly focused on hydration and protection against external factors. Today, customers expect products with comprehensive benefits that:
🔹 regenerate the delicate skin of the lips,
🔹 enhance volume and contour,
🔹 minimize signs of aging,
🔹 offer 2-in-1 functionality (care + makeup).
🔹 2-in-1 Cosmetics – Skincare and Makeup in One 🔹
One of the dominant trends is hybrid 2-in-1 cosmetics that combine skincare and makeup benefits. These solutions perfectly match the needs of modern consumers looking for multifunctional beauty products.
🔹 Comprehensive Lip Care – The New Must-Have in Your Beauty Bag 🔹
With growing consumer interest, more advanced lip care sets are emerging, integrating multiple steps into a single routine: scrub + serum + overnight mask.
This approach demonstrates that lip care is no longer just an addition to facial care – it is becoming an essential part of it.
