Maximum Effectiveness, Minimal Waste – A New Quality of Well-Known Ingredients and Cutting-Edge Technologies in Cosmetics
The year 2025 marks a time when cosmetology merges science with daily skincare like never…
Protective Cosmetics of the Future – Why Skin Protection is a Key Trend in the Cosmetics Industry?
The modern cosmetics industry is dynamically adapting to the growing expectations of consumers, who are…
New EU Packaging Regulations and the Cosmetics Industry – What Will PPWR Change?
The cosmetics industry in Europe is facing significant changes in packaging design and usage. The…
Luxury Cosmetics in Poland – A temporary trend or a long-term shift?
The Polish luxury cosmetics and perfume market is experiencing dynamic growth, with an estimated value…
Anti-dandruff Shampoo No Works!? – What do customers expect from modern hair care?
The hair care market has been undergoing a dynamic transformation in recent years. Consumers now…
Clean Beauty and Microbiome-Friendly – Do Postbiotics fit into global trends?
Postbiotics are becoming a key element in global cosmetic trends, particularly in the realm of…
From Eco-slogans to real actions: How to build brand authenticity and avoid greenwashing?
In an era of growing environmental awareness, consumers are increasingly seeking eco-friendly cosmetics. However, with…
Senolytics in cosmetics – Elixir of youth or a skincare breakthrough?
Are senolytic substances the key to the future of cosmetology? These compounds are increasingly appearing…
E-commerce in the Beauty Industry: How Amazon and TikTok Shop drive cosmetics sales?
Cyber Week 2024 marked a milestone in the world of e-commerce, highlighting that the future…
The growing awareness of consumers about cosmetic ingredients is transforming purchasing decisions
Today’s consumers demand transparency and reliable product information, and the contents of their shopping baskets…