In recent years, the cosmetics industry has seen dynamic changes in the perception of skincare, for both women and men. Historically, men’s grooming was primarily limited to basic functions such as cleansing and moisturizing. However, today, more men are seeking skincare products with specialized functions, such as sun protection, improving skin texture, and evening out skin tone.

🔹Increased Awareness and Product Education🔹

A key factor driving these changes is the growing acceptance and understanding among men of more advanced skincare functions. Male consumers, especially younger generations, are increasingly turning to online sources for information and inspiration. The rise in the popularity of product education plays a significant role in promoting advanced skincare.

🔹 Specialized Skincare Functions for Men🔹

Research conducted by Euromonitor International Voice of the Consumer shows that male consumers in the USA are increasingly looking for products with functions such as:

🔹Moisturizing (+7% from 2022 to 2023)
🔹Sun protection/SPF (+7%)
🔹Skin brightening (+7%)
🔹Improving skin texture (+4%)
🔹Firming and lifting (+3%)

🔹 Inspiration for Cosmetic Creators🔹

What was once considered a niche market is now becoming an integral part of the cosmetics industry. Men are increasingly understanding that skincare is not just about aesthetics but also about health and well-being. Cosmetic creators should pay special attention to several key aspects:

🔹Innovative Formulas: Developing products with advanced formulas that meet the specific needs of men, such as sun protection or improving skin texture.
🔹Natural Ingredients: Integrating natural ingredients that are safe and effective, catering to the needs of conscious consumers.
🔹Education and Information: Providing appropriate educational materials to help men understand the benefits of advanced skincare.
🔹Personalization: Offering products tailored to different skin types and specific skin issues, allowing for a more personalized approach to skincare.

In response to these trends, cosmetic creators have a unique opportunity to develop innovative and effective products that meet the increasingly sophisticated needs of the market. Awareness and understanding of these needs allow for the creation of better and more tailored products.