The men’s cosmetics market is experiencing dynamic growth across nearly all global regions. The male grooming segment is no longer a niche; it has become a permanent part of many brands’ portfolios – from dermocosmetics to premium and lifestyle labels. Despite this expansion, one category remains relatively underrepresented: photoprotection.
Although awareness of the harmful effects of UV radiation is now widespread and consistently communicated by dermatologists, media, and brands alike, young men still reach for SPF products less frequently than women. This suggests that the issue is not limited to education alone. Increasingly, product experience and proper formulation tailored to the real needs of this group play a decisive role.
Why Is SPF in Men’s Skincare a Formulation Challenge?
From a contract manufacturing perspective, it is clear that men have specific expectations when it comes to skincare products.
The most frequently reported barriers include:
- white cast,
- stickiness and a noticeable film,
- excessive shine,
- a heavy feeling after application.
Modern SPF products for men must therefore combine high protection efficacy with lightness and user comfort. This requires precise filter selection, stable formulation, and optimization of application parameters. A high level of protection (SPF 30 or 50) cannot compromise sensorial performance – the product should feel virtually invisible on the skin.
In market practice, lightweight gel-cream emulsions, fluids, and hybrid products combining moisturizing and sun protection functions are gaining importance. This responds to the preference for simplified skincare routines characteristic of many male consumers.
Male Skin Characteristics and UV Protection
When designing an SPF product for men, physiological differences must be considered. Dermatological research indicates that male skin:
- produces more sebum,
- has a thicker stratum corneum,
- is more frequently exposed to micro-damage related to shaving.
Effective photoprotection should therefore be complemented by ingredients that support skin balance – such as niacinamide or zinc PCA (sebum-regulating action) and barrier-supporting substances like ceramides or panthenol. Integrating protective and skincare functions enhances product value and real-life usability.
Photoprotection as a Strategic Brand Element
For brands developing men’s SPF lines, sun protection should not be treated merely as a seasonal extension. Increasingly, UV protection is becoming part of a daily skincare routine – even in moderate climates. Growing interest in skin health, anti-aging, and prevention supports the potential for year-round sales of SPF products.
What Defines Competitive Advantage?
In today’s market, competitive advantage is not defined solely by the declared SPF level. Key factors include:
- formulation stability,
- application comfort,
- absence of white cast,
- compatibility with an active lifestyle,
- consistent brand communication.
For brands, this means partnering with a manufacturer that combines technological expertise with a strong understanding of market trends.
At MG Evolution®, we support brands in developing modern men’s UV protection cosmetics – from concept and formulation to full-scale production.
If you are planning to develop an SPF line for men or expand your portfolio with advanced sun care solutions, contact us. Together, we will create a product tailored to your brand’s needs and market expectations.
