For years, awareness of the need for sun protection has focused mainly on the skin. Dermatologists and cosmetologists have emphasized its crucial role in preventing photoaging, discoloration, and skin cancer. Today, however, more and more attention is being paid to the fact that UV radiation also affects the hair. Is hair sun protection a real need, or just a new marketing trend?
How does UV radiation affect hair?
Although the hair shaft is biologically dead, its structure undergoes long-term exposure to external factors, including sunlight. Hair exposed to UV radiation:
🔹 loses keratin – the main protein that builds its structure, leading to weakness and brittleness,
🔹 experiences breakdown of the lipid layer, responsible for elasticity and shine,
🔹 suffers pigment degradation, which results in fading of both natural and dyed color.
The effect is dry, dull, rough hair that tangles and breaks more easily.
Who is most at risk?
Studies show that the most sensitive to photodamage are:
Dyed hair – pigments lose intensity more quickly, and the color fades,
Light hair – contains less melanin, the natural protection against UV,
Curly hair – its porous structure promotes faster moisture loss and damage.
The outer layers of the hairstyle, directly exposed to sunlight, are the most vulnerable, while the hair underneath retains better condition.
UV hair protection – what solutions are effective?
1. Mechanical protection – A hat, cap, or scarf is the simplest way to reduce exposure. However, in practice, consumers are increasingly turning to cosmetics that protect the hair while maintaining the hairstyle.
2. Cosmetics with UV filters – Leave-on formulas – sprays, mists, or leave-in conditioners – are the most effective. They remain on the hair surface, forming a protective barrier against the harmful effects of the sun.
3. Antioxidants – Combining UV filters with natural plant-based antioxidants (e.g., green tea extract, grape seed oil, vitamin E) provides additional support by neutralizing free radicals generated by UV exposure.
4. Hydration and regeneration – Good UV-protection cosmetics should not only shield the hair but also regenerate it – replenishing lipid loss and locking in moisture. This keeps the hair soft, resilient, and shiny.
Trend or new industry standard?
Just a few years ago, UV hair protection products were seen as a niche curiosity. Today, consumers increasingly expect comprehensive and multifunctional solutions – cosmetics that simultaneously care for, protect, and facilitate styling.
As a result, hair sun protection is becoming not just a trend but a new standard that can determine a brand’s competitiveness.
UV protection in the MG Evolution® portfolio
As a private label and contract manufacturing cosmetics producer, MG Evolution® supports brands in creating innovative formulas that meet market needs. Our portfolio includes:
🔹 sprays and mists with UV filters,
🔹 leave-in conditioners enriched with antioxidants,
🔹 multifunctional products combining protection, regeneration, and styling.
Thanks to the latest technologies and the highest production standards, at MG Evolution® – a factory of cosmetics and medical products – we can provide safe, effective, and consumer-attractive solutions, ready to become a competitive advantage for your brand.
