
Hair UV Protection – a real need or just a marketing trend?
For years, awareness of the need for sun protection has focused mainly on the skin.…
For years, awareness of the need for sun protection has focused mainly on the skin.…
In recent years, public awareness of the dangers of excessive sun exposure has grown significantly.…
Consumer behaviors in the sun care category are evolving rapidly. It is becoming increasingly clear…
In recent years, sun protection has become not only one of the most essential elements…
In an era of growing health awareness, tightening EU regulations, and evolving consumer expectations, choosing…
For years, the cosmetics industry has focused on protecting the skin from UV radiation—primarily UVA…
Labels such as “water-resistant” or “very water-resistant” are increasingly common on sunscreen packaging. For consumers,…
While sun protection is most often discussed during the summer months, UV radiation and other…
Not long ago, sun protection was associated almost exclusively with UV filters and the physical…
Just a few years ago, SPF was reserved for the beach bag. Sunscreen was the…