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Generation Alpha and skin care- new challenges and changing consumer habits

Generation Alpha, or children born after 2010, is the first generation growing up entirely in…

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Are we on the brink of a revolution? – Which product categories will dominate the global cosmetics market in the coming years?

The cosmetics industry saw significant growth in 2023, with certain product categories standing out in…

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Cosmetics and perfumes among luxury goods – Dynamic market development in Poland

The luxury goods market in Poland, particularly the cosmetics and perfume sector, is showing a…

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Help for children from flood-affected areas – small gestures, great support.

When tragedy affects others, our natural reaction should be to act and support. Mutual help…

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Haircare – How the Cosmetic Industry is Responding to Consumer Expectations

The haircare sector is constantly evolving. Manufacturers are introducing innovative solutions to meet the growing…

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The Future of the cosmetic industry – Key trends and market development forecasts to 2028.

The cosmetic sector is dynamically evolving, adapting to new challenges and changing consumer preferences. A…

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Generation Z in shopping – What do they expect from brands and products?

Generation Z is a generation that grew up during times of dynamic technological, social, and…

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Fall trends 2024 – Pinterest report

Will Fall 2024 bring new, exciting trends to the cosmetics industry? According to the latest…

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The growing market of licensed character cosmetics – What’s behind this phenomenon?

In recent years, we’ve seen a significant rise in the popularity of cosmetics featuring characters…

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Minimalism in skincare: Will this routine trend remain on top?

In recent years, minimalism has emerged as a dominant trend not only in lifestyle choices…

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Najnowsze artykuły

  • Scent-stacking – how fragrances are transforming the beauty experience
  • Buy One, Get One Free – Promotions still effectively drive cosmetic purchases
  • Cosmetics in Polish Shopping Baskets – What do the latest data tell us?
  • Total Hybrid Beauty – cosmetics that combine skincare, makeup, and fragrance
  • From the Microbiome to Biomimetic Peptides: Prevention and Innovation in Modern Scalp Care

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