Generation Alpha and skin care- new challenges and changing consumer habits
Generation Alpha, or children born after 2010, is the first generation growing up entirely in…
Are we on the brink of a revolution? – Which product categories will dominate the global cosmetics market in the coming years?
The cosmetics industry saw significant growth in 2023, with certain product categories standing out in…
Cosmetics and perfumes among luxury goods – Dynamic market development in Poland
The luxury goods market in Poland, particularly the cosmetics and perfume sector, is showing a…
Help for children from flood-affected areas – small gestures, great support.
When tragedy affects others, our natural reaction should be to act and support. Mutual help…
Haircare – How the Cosmetic Industry is Responding to Consumer Expectations
The haircare sector is constantly evolving. Manufacturers are introducing innovative solutions to meet the growing…
The Future of the cosmetic industry – Key trends and market development forecasts to 2028.
The cosmetic sector is dynamically evolving, adapting to new challenges and changing consumer preferences. A…
Generation Z in shopping – What do they expect from brands and products?
Generation Z is a generation that grew up during times of dynamic technological, social, and…
Fall trends 2024 – Pinterest report
Will Fall 2024 bring new, exciting trends to the cosmetics industry? According to the latest…
The growing market of licensed character cosmetics – What’s behind this phenomenon?
In recent years, we’ve seen a significant rise in the popularity of cosmetics featuring characters…
Minimalism in skincare: Will this routine trend remain on top?
In recent years, minimalism has emerged as a dominant trend not only in lifestyle choices…