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Scent-stacking – how fragrances are transforming the beauty experience

The beauty industry has long been moving toward personalization. Today’s consumers don’t just want effective…

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Buy One, Get One Free – Promotions still effectively drive cosmetic purchases

The cosmetics industry has always been one of the most dynamic markets – both in…

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Cosmetics in Polish Shopping Baskets – What do the latest data tell us?

The Polish cosmetics market is growing rapidly, attracting the attention of producers, brands, and investors.…

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Total Hybrid Beauty – cosmetics that combine skincare, makeup, and fragrance

In the world of beauty, it is increasingly difficult to talk about clear boundaries between…

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From the Microbiome to Biomimetic Peptides: Prevention and Innovation in Modern Scalp Care

Hair loss has moved beyond being seen purely as an aesthetic challenge. Today, it represents…

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Beauty Trends – Who is most eager to try new cosmetic brands?

The beauty industry is one of the most dynamic markets in the world. New brands…

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“Real Glow” – K-beauty as an inspiration for mindful skincare

Not long ago, “glow” was mostly associated with a makeup effect – a highlighter that…

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Polish Beauty Shelves Under the Microscope – What Do the Numbers Reveal About Skincare Habits and Beauty Market Trends?

The cosmetics market in Poland is experiencing dynamic growth. According to the PMR Market Experts…

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Hair UV Protection – a real need or just a marketing trend?

For years, awareness of the need for sun protection has focused mainly on the skin.…

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UV Radiation – Growing Public Awareness, Persistent Knowledge Gaps

In recent years, public awareness of the dangers of excessive sun exposure has grown significantly.…

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Najnowsze artykuły

  • Scent-stacking – how fragrances are transforming the beauty experience
  • Buy One, Get One Free – Promotions still effectively drive cosmetic purchases
  • Cosmetics in Polish Shopping Baskets – What do the latest data tell us?
  • Total Hybrid Beauty – cosmetics that combine skincare, makeup, and fragrance
  • From the Microbiome to Biomimetic Peptides: Prevention and Innovation in Modern Scalp Care

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