
SPF and Generations: Who Treats Sun Protection as a Daily Ritual, and Who Sees It as a Holiday Duty?
Consumer behaviors in the sun care category are evolving rapidly. It is becoming increasingly clear…
Consumer behaviors in the sun care category are evolving rapidly. It is becoming increasingly clear…
In recent years, sun protection has become not only one of the most essential elements…
In an era of growing health awareness, tightening EU regulations, and evolving consumer expectations, choosing…
For years, the cosmetics industry has focused on protecting the skin from UV radiation—primarily UVA…
Labels such as “water-resistant” or “very water-resistant” are increasingly common on sunscreen packaging. For consumers,…
While sun protection is most often discussed during the summer months, UV radiation and other…
MG Evolution® at VietBeauty & Cosmobeauté Vietnam 2025 We are excited to announce that MG Evolution® will…
Not long ago, sun protection was associated almost exclusively with UV filters and the physical…
The modern cosmetics industry is undergoing a profound transformation—not only in terms of changing consumer…
In recent years, the cosmetics industry has been responding dynamically to the evolving needs of…