Wasting food has been a topic of discussion for years. Similarly, there is increasing talk about the surplus of produced clothing and the phenomenon of “fast fashion.” So why not address the issue of wasting cosmetics and the waste problem we have to deal with? With the proliferation of fast fashion and consumerism, the cosmetics industry also experiences significant growth in the production and consumption of cosmetics, resulting in enormous amounts of waste, from plastic packaging to unused and expired products.
One of the main factors contributing to the waste problem in the cosmetics industry is the use of disposable plastic packaging. Many cosmetic products, such as makeup and skincare items, are sold in plastic packaging that often cannot be recycled. This leads to the generation of large amounts of plastic waste, which ends up in landfills or pollutes the oceans.
Overproduction of products is another significant issue. Many cosmetic brands constantly release new products, leading to excess inventory and ultimately wastage. This problem is particularly visible in the dynamic world of social media, where new trends and products are constantly promoted.
The disposal of unused and expired products also contributes to the waste problem in the cosmetics industry. Many consumers buy more products than they can use, leading to the waste of resources and having a negative impact on the environment.
How can cosmetics manufacturers influence the reduction of this problem?
Market research
We advocate for conducting market research to understand the real demand for products. Adopting a production strategy that responds to actual customer needs can help avoid excess inventory and wastage.
Innovative packaging
Cosmetic companies can invest in innovative packaging that prolongs the shelf life of products by limiting air, light, and moisture exposure. For example, pump bottles or UV-protected packaging can help maintain product efficacy for longer. Which packaging to choose? You don’t need to be an expert. MG Evolution® specialists will help you choose the most advantageous option.
Consumer education
It is also important to educate consumers about ways to minimize cosmetics waste. Companies can conduct informational campaigns about product storage, expiration dates, and packaging recycling methods, which is also something we constantly strive to do at MG Evolution®.
Packaging recycling
Finally, both manufacturers and consumers can support the recycling of cosmetic packaging. Using fully recyclable packaging and educating consumers about proper waste sorting are essential for sustainable production.
