The report “Global Beauty and Personal Care Trends 2025” by research firm Mintel highlights the key changes that the beauty industry will face. In the coming years, consumers will primarily expect sustainability, hyper-personalization, and technological innovations.
Sustainability is a Priority
One of the main conclusions of the report is the growing need for products that are not only effective but also eco-friendly. Consumers expect transparency in production processes, responsible sourcing of ingredients, and the use of environmentally friendly packaging. Companies that fail to meet these standards may lose customer trust.
Technology Drives Personalization
Mintel points to the importance of artificial intelligence (AI) and biotechnology, which will enable the creation of products tailored to individual needs. Consumers will use technological tools, such as apps or smart devices, which in real-time will suggest products best suited to their skin needs, considering environmental factors, for example.
A New Generation – New Expectations
The report predicts that Generation Alpha, born after 2010, will revolutionize how cosmetics are used. These individuals will be accustomed to augmented reality (AR) and virtual experiences, forcing brands to create interactive products. An example might be AR glasses that assist with makeup application or remind users to apply UV filters.
Increasing Consumer Knowledge
Consumers are becoming more aware of the ingredients in cosmetics and their impact on health. As a result, brands will need to provide more detailed information about their products and their origins. Personalization will become a key element of daily skincare routines.
In summary, the beauty industry must face new challenges – from technology to sustainability. Companies that focus on innovation, personalization, and sustainability will be able to gain an advantage in the competitive market.
