Year after year, pet owners are not only paying attention to the health and wellbeing of their furry companions but are also increasingly investing in their everyday grooming routines. The pet product market is clearly expanding – both in terms of value and product diversity.
According to data published by FEDIAF (European Pet Food Industry Federation), in 2023, residents of Eastern Europe spent an average of €100 per year per dog or cat – a 3% increase compared to the previous year. While pet food – particularly for dogs – still accounts for the largest share of spending, interest in grooming and cosmetic products is growing significantly.
Consumers Are Increasingly Prioritizing Quality, Natural Ingredients, and Ethical Standards
Today’s pet owners expect more than just effectiveness from brands – they also value responsibility. Growing in popularity are cosmetics that are:
🔹 made with natural ingredients,
🔹 cruelty-free,
🔹 inspired by beauty and wellness industry standards.
Interestingly, established cosmetic brands – previously focused solely on human care – are now recognizing the potential of this market and launching dedicated product lines for pets. Some even offer fragrance-matched collections for pets and their owners, creating a new level of cohesive care experience.
Create Your Own Pet Cosmetics Brand in MG Evolution®
With extensive experience in formulation development and advanced production technologies, we provide comprehensive support for:
🔹 designing pet care lines – from concept to finished product,
🔹 developing safe, regulatory-compliant formulas,
🔹 manufacturing under a private label model – with flexibility in quantities and packaging formats.
We serve both large companies and emerging brands entering the pet care market.
