Will Fall 2024 bring new, exciting trends to the cosmetics industry? According to the latest report by Pinterest, this year’s trends combine bold, modern styles with elements of extravagance and expressiveness. Japanese inspirations are also a dominant trend, appearing in almost every category.
🔹 Japanese Inspirations on Top 🔹
Consumers are increasingly seeking inspiration from various cultures, and this season, they are particularly drawn to Japanese aesthetics. Contemporary beauty trends not only reflect techniques and products characteristic of Japan but also draw from deeply rooted Japanese values, such as an appreciation for natural beauty, elegance, and the pursuit of inner peace. This is evident in the choice of minimalist yet striking cosmetics, as well as in a skincare approach that focuses on natural ingredients and gentle formulas that respect skin balance.
🔹 Colorful Hair and Bangs 🔹
According to Pinterest, bangs will experience a renaissance in the upcoming season. More and more people may choose to refresh their look by adding bangs, which give hairstyles a modern character. Depending on their preferences, users are searching for different types of bangs—from classic, straight ones to more unconventional, asymmetrical, and layered styles. Red hair is also making a comeback this fall season. According to the Pinterest report, shades of red—from deep copper to intense crimson—are becoming increasingly popular.
🔹 More is More or Dewy Look? 🔹
This year’s fall makeup trends focus on highlighting a radiant complexion—illuminating products that give the skin a healthy glow, known as the “dewy look,” will continue to be on top.
The upcoming months promise to be interesting for the world of cosmetics and beauty. Will Pinterest’s predictions prove accurate? We’ll find out in the coming weeks.
