The Dermocosmetics Market in Poland Is Gaining Strength – And It’s No Coincidence
The dermocosmetics market in Poland is on the rise, and this growth is far from accidental. According to the report “The Dermocosmetics Market in Poland – Market Analysis and Development Forecast 2025–2030” by PMR Market Experts, as many as 62% of surveyed consumers say they now reach for these types of products more often than before. This is not a passing trend—it’s a clear, long-term shift driven by social, technological, and economic changes.
🔹 What’s driving the dermocosmetics boom? 🔹
Several key factors are fueling the growing interest in dermocosmetics:
🔹 Increasing consumer awareness – Shoppers are reading ingredient lists, analyzing the effects of active substances, and looking for products with proven efficacy.
🔹 Demand for safe and effective skincare – Customers expect solutions that address specific skin concerns, such as acne, hypersensitivity, or atopic dermatitis.
🔹 Trust in the fusion of science and skincare – Dermocosmetics combine the benefits of both cosmetics and medical-grade products, with effectiveness backed by scientific research.
Notably, 8 out of 10 consumers believe that dermocosmetics solve skin problems more effectively than standard drugstore products. This perception has a significant impact on purchasing decisions and brand loyalty.
🔹 Where do Poles buy dermocosmetics? 🔹
Purchases are increasingly intentional and online. Consumers typically buy from dedicated pharmacy zones or specialized sections within drugstores. E-commerce is also playing a growing role, allowing buyers to quickly compare ingredients, prices, and product reviews.
🔹 Forecast: Stabilization and growth 🔹
The dermocosmetics sector in Poland is entering a phase of stabilization. According to PMR, the projected average annual growth rate for this segment between 2025 and 2030 is a nominal 5.2%. This makes it one of the most promising areas of expansion in the beauty industry.
🔹 What does this mean for manufacturers? 🔹
For companies planning to launch their own brand or expand their product portfolio, dermocosmetics represent a segment worth investing in. However, success will depend on:
🔹 Carefully developed formulations based on research and effective active ingredients
🔹 Transparent communication of product ingredients and benefits
🔹 Collaboration with experts and specialists
🔹 Compliance with legal standards for dermatological-grade products
The growing popularity of dermocosmetics sends a clear signal to the industry: the future of cosmetology will increasingly rely on science, proven results, and consumer trust. This isn’t just a trend—it’s the direction the industry is headed.
Source: “The Dermocosmetics Market in Poland – Market Analysis and Development Forecast 2025–2030”, PMR Market Experts
