The year 2024 was a time of dynamic changes in the Polish cosmetics industry. For us at MG Evolution®, it was also a year full of challenges, intense growth, and new projects.
If we were to point out the five key trends and events that defined the industry in the past year, they would be:
🔹 Growth of Exports:
Exports of cosmetics produced in Poland saw further growth, reaching a value of 4.3 billion EUR, solidifying our position in the global market.
🔹 Strong Position of Poland in Europe:
Poland now holds the fifth position in the European Union’s cosmetics market, with a share of 6.4%, demonstrating the potential and competitiveness of Polish-made cosmetics.
🔹 Evolution of Consumer Preferences:
Natural ingredients, sustainability, and technological innovations have become key factors shaping customers’ purchasing decisions.
🔹 E-commerce Growth:
The dynamic rise of online sales, which is forecasted to reach 24% market share by 2027, is redefining how consumers choose and purchase cosmetics.
🔹 Regulatory Challenges:
Implementing new cosmetic regulations required manufacturers to invest in research and adapt products, posing a significant challenge for the entire industry.
For MG Evolution®, 2024 was a year of dynamic development and execution of new projects that allowed us to meet market challenges and strengthen our position in the industry. Together, we are building a future that responds to the changing needs of consumers.
✨ Wishing you a happy, inspiring, and successful New Year 2025! ✨
