Luxury Cosmetics in Poland – A temporary trend or a long-term shift?
The Polish luxury cosmetics and perfume market is experiencing dynamic growth, with an estimated value…
Anti-dandruff Shampoo No Works!? – What do customers expect from modern hair care?
The hair care market has been undergoing a dynamic transformation in recent years. Consumers now…
Clean Beauty and Microbiome-Friendly – Do Postbiotics fit into global trends?
Postbiotics are becoming a key element in global cosmetic trends, particularly in the realm of…
From Eco-slogans to real actions: How to build brand authenticity and avoid greenwashing?
In an era of growing environmental awareness, consumers are increasingly seeking eco-friendly cosmetics. However, with…
Senolytics in cosmetics – Elixir of youth or a skincare breakthrough?
Are senolytic substances the key to the future of cosmetology? These compounds are increasingly appearing…
E-commerce in the Beauty Industry: How Amazon and TikTok Shop drive cosmetics sales?
Cyber Week 2024 marked a milestone in the world of e-commerce, highlighting that the future…
The growing awareness of consumers about cosmetic ingredients is transforming purchasing decisions
Today’s consumers demand transparency and reliable product information, and the contents of their shopping baskets…
The Body Care Cosmetics Category on the rise
The body care cosmetics market in Poland demonstrates dynamic growth and is expected to remain…
Cosmetics in a New Role – Skin, Senses, Emotions
Will 2025 redefine the cosmetics industry, setting new standards in skincare and overall wellbeing? Modern…
2024 Year in review – 5 trends and events that defined the industry in the past year
The year 2024 was a time of dynamic changes in the Polish cosmetics industry. For…
