Superfoods in Cosmetics -A Passing Trend or the Future of Modern Formulation?
Just a few years ago, cosmetics containing matcha, spirulina, acai or kale were among the…
Read more
Healthy-looking tan without sun exposure? Why sunless tanning is becoming a growing category in modern beauty
The sunless tanning category is evolving far beyond traditional self-tanning products. What was once considered…
Read more
The Future of Fragrance Is Changing Its Format – Why Alcohol-Free and Oil-Based Perfumes Are Gaining Importance
The fragrance market is evolving rapidly. Just a few years ago, innovation in the perfume…
Read more
MG Evolution® at PLMA World of Private Label 2026 in Amsterdam
An exceptional event is now behind us, MG Evolution®’s first participation in PLMA “World of…
Read more
Haircare moving towards longevity – how the approach to haircare is evolving
Until recently, the haircare category was strongly focused on visible results – smoothness, shine, or…
From product safety to credible communication – the role of the Safety Assessor
Safety is the foundation of every cosmetic product. In practice, however, it means much more…
Let’s meet at PLMA „The World of Private Labels” 2026
Heading to Amsterdam! See you this May at PLMA 2026! The future of private label…
AI in cosmetics: a tool or the new foundation of the beauty industry?
For a long time, AI in the cosmetics industry functioned as an add-on – a…
Is Sun Care disappearing as a standalone category – and becoming the foundation of daily skincare?
Skinification is one of the most important directions shaping today’s cosmetics market. This trend is…
MG Evolution® at BEAUTYISTANBUL 2026
From May 7–9, you can meet us at BEAUTYISTANBUL Exhibition – one of the leading…
