The hair care market is rapidly evolving towards ingredients that support biological processes at the cellular level. Solutions inspired by biotechnology, dermatology, and aging research are becoming increasingly important. Along with the development of trends such as longevity beauty, skinification of hair, and bio-performance beauty, hair care is no longer focused solely on the hair shaft, but increasingly on scalp biology and proper hair follicle function.
The modern approach to hair care focuses on supporting natural processes occurring in the scalp, including maintaining a healthy cellular environment, reducing oxidative stress, and supporting microcirculation. This is why interest is growing in ingredients known from cellular regeneration and aging research.
NAD+ – An Ingredient Known from Cellular Energy Research
One of the ingredients beginning to appear in this space is NAD+ (nicotinamide adenine dinucleotide). It is a coenzyme naturally present in the human body and plays a key role in cellular energy production and cellular repair processes. In laboratory research, NAD+-related mechanisms are studied in the context of cellular metabolism, protection against oxidative stress, and maintaining proper cellular activity.
From a scalp care and anti-hair loss product perspective, processes related to hair follicle function and scalp microcirculation are particularly important. The market is increasingly focusing on ingredients that support natural cellular mechanisms rather than acting only on the surface of the hair.
NAD+ in Hair Cosmetics – Where Are We Today?
The use of NAD+ in hair cosmetics is still at an early stage of technological development. Currently, this ingredient appears mainly in advanced formulation concepts, trichological therapies, and premium or professional product segments. At the same time, the number of studies exploring its potential use in cosmetology is growing, responding to increasing market expectations for scientifically supported ingredient performance.
The Role of Contract Manufacturers in Developing Modern Formulations
The development of ingredients inspired by cellular biology, such as NAD+, requires not only marketing knowledge but, above all, technological, formulation, and research capabilities. This is why specialized contract manufacturers are playing an increasingly important role in the development of modern cosmetic products.
MG Evolution®, as a cosmetics manufacturing partner, specializes in creating modern formulations based on current market trends and technological expertise. We support our partners at every stage of product development – from concept creation and active ingredient selection, through formulation development, to production implementation in accordance with current quality and safety standards.
The dynamic growth of trends such as bio-performance beauty, cosmetic biotechnology, and advanced scalp care makes it essential to combine scientific knowledge with real technological and production capabilities. It is at this intersection that modern hair care products are created to meet the growing expectations of the market and increasingly aware consumers.
Could NAD+ Be the Future of Hair Care?
If the bio-performance beauty trend continues to develop, ingredients that support cellular function may play an increasingly important role in designing modern hair care formulations in the coming years. NAD+ may be one example of this shift – showing how closely the future of hair care will be connected to science and scalp biology.
