The Polish cosmetics market is experiencing one of the most dynamic periods in its history. According to the latest report from the Polish Union of the Cosmetics Industry, in 2024 Poland achieved the highest growth rate in the entire European Union — an impressive 16.8% year-on-year. This result allowed Poland to surpass both major Western European economies and rapidly developing Central and Eastern European markets.
For comparison, the average growth rate across the EU was 8.5%. This means that Poland is growing almost twice as fast as the rest of Europe, making the beauty industry one of the key drivers of the Polish economy.
Poland — The 5th Largest Cosmetics Market in the EU, Tripling Since EU Accession
Poland now ranks 5th among the largest cosmetics markets in Europe, with a market share of 6.6%. This is a significant leap compared to previous years and confirms a stable, long-term growth trend.
Since joining the EU, the value of the Polish cosmetics market has tripled.
In the last decade alone, the market has grown by 98%, nearly twice the EU average of 45%.
Several key factors are behind this success:
- rising consumer purchasing power,
- growing domestic demand,
- conscious skincare and premiumization trends,
- a strong production base,
- and highly efficient factories and contract manufacturers.
Record-Breaking Exports — Polish Cosmetics Conquering the World
2024 was also a breakthrough year for exports. The value of Polish cosmetics exported abroad reached €6.0 billion, with a positive trade balance of €2.3 billion.
Poland now ranks:
9th among the world’s largest cosmetics exporters,
5th in the European Union,
with a growing share in global exports — now at 4.0%.
Notably, cosmetics exports grew 5.5% year-on-year, while Poland’s total goods exports increased only by 1.2%. This clearly signals that the world recognizes Polish technology, quality, and modern production lines.
MG Evolution® — A Polish Manufacturer Strengthening the Industry’s Global Position
As a modern cosmetics manufacturer, MG Evolution® is directly contributing to this dynamic growth. Our experience, technological capabilities, and comprehensive approach enable us to support both Polish and international brands in building competitive advantages.
What sets MG Evolution® apart in the market?
1. World-Class Contract Manufacturing
From concept to finished product — we provide full-service solutions, allowing brands to enter the market faster, more confidently, and more efficiently.
2. High Quality Standards and Global Compliance
We operate according to stringent regulations, ensuring our products meet European, Asian, and Middle Eastern market requirements.
3. Modern Laboratories and Innovative Formulations
We develop formulas aligned with trends: natural ingredients, skinimalism, dermocosmetics, anti-aging, microbiome-friendly, and clean beauty.
4. Scalable Production and Flexible Batches
From small test batches to large export volumes — we adapt to partner needs, providing a significant competitive edge.
5. Global Reach
MG Evolution® products reach customers across multiple continents, strengthening Poland’s position as a global player in the beauty industry.
- Why Are Polish Cosmetics So Highly Regarded Abroad?
- Excellent combination of quality and price,
- Modern production technologies,
- High safety standards,
- Flexibility of contract manufacturers,
- Strong R&D capabilities,
- Alignment with global trends and certifications.
This makes “Made in Poland” a mark of quality, and companies like MG Evolution® act as ambassadors of that quality on international markets.
The Polish Beauty Industry is Growing — and MG Evolution® Grows With It
Reports clearly show that the Polish cosmetics market is now one of the most promising and dynamic in Europe. Exports are rising, domestic demand is growing, investments in technology are increasing — and Polish cosmetics are becoming an increasingly strong player in the global beauty industry.
At MG Evolution®, we are proud to be part of this transformation, delivering products to brands worldwide that millions of consumers trust.
