The cosmetics market in Poland is experiencing dynamic growth. According to the PMR Market Experts report, its value exceeded PLN 35 billion in 2024, with forecasts for 2025–2030 pointing to continued stable growth.
Behind these figures are not only global metrics and analyses but, most importantly, consumers’ everyday lives – their purchasing decisions, skincare rituals, and evolving expectations toward beauty brands.
How many cosmetics do Poles actually use?
Statistics show that the average Pole owns 3 to 10 skincare products for the face and body. This number tends to increase with age, consumer awareness, and lifestyle.
🔹 Millennials (born 1981–1996) stand out with the most extensive collections – they reach for modern formulas, innovative ingredients, and enjoy multi-step skincare routines.
🔹 Gender differences are also evident: 17% of women report owning more than 15 cosmetics, while only 4% of men have such large collections.
🔹 Gen Z seeks products aligned with values: eco-friendly, transparent, and easy to use in a fast-paced daily routine.
These insights clearly indicate that cosmetics are no longer just a product but have become a part of lifestyle and a tool for self-expression.
What does this mean for beauty brands?
The growing number of cosmetics in consumers’ homes does not only mean higher sales. It primarily signals that:
🔹 Consumers expect personalization and products tailored to their needs,
🔹 Brands must combine innovation with safety,
🔹 Sustainability, eco-friendly formulations, and transparent communication are becoming key decision-making criteria.
Companies that can flexibly respond to diverse needs – from minimalists who choose a few trusted products to beauty enthusiasts who love testing new releases – will gain a competitive advantage.
MG Evolution – your partner in building beauty brands
At MG Evolution, we support beauty brands in meeting these challenges.
🔹 We design and manufacture safe cosmetics in line with quality standards and market trends.
🔹 We provide full support – from concept and formulation to the final product on the shelf.
🔹 We assist both in creating new cosmetic lines and expanding existing portfolios.
🔹 We combine the consumer perspective with technological expertise, delivering products that truly meet market needs.
Analyzing Polish consumers’ cosmetic shelves is not just a curiosity – it is a practical guide for producers and brands. The numbers show that the beauty industry in Poland has a stable growth path ahead, while consumers are increasingly shaping their skincare routines consciously.
