In recent years, public awareness of the dangers of excessive sun exposure has grown significantly. Conversations about photoaging, melanoma, and the importance of using sun protection year-round – not just in summer – are becoming increasingly common.
However, the “Study on Public Awareness of the Impact of UV Radiation on the Skin”, published by WSTiE, shows that despite this growing attention, there are still significant knowledge gaps – gaps that can translate into real health risks.
🔹 Lack of knowledge about UV types – 80% of respondents do not know the differences between UVA, UVB, and UVC.
🔹 Unfamiliarity with filter types – most people cannot distinguish between mineral and chemical filters or explain how they work.
🔹 Photosensitizers – 46% are unaware that certain medications, cosmetics, or herbs can make the skin more sensitive to sunlight.
🔹 The SPF myth – 60% mistakenly believe that SPF protects against the entire spectrum of solar radiation.
Knowledge That Protects
Over 80% of respondents recognize the link between excessive UV exposure and the risk of melanoma, and 89% believe in the protective effect of sunscreens. This is a good starting point, but there is still a need for education backed by science and effective products.
That’s why education and sun protection must go hand in hand. While public awareness is growing, there is still work to be done. Partnering with an experienced manufacturer such as MG Evolution® gives brands a competitive edge – from innovative formulations and scientific research to support in creating an informed, educational message.
Create Safe and Effective Cosmetics for Your Brand with MG Evolution®
At MG Evolution®, we believe that true protection begins with combining expert knowledge, scientific research, and innovative technology. That’s why:
🔹 We conduct laboratory research to ensure every product meets the highest standards of effectiveness and safety.
🔹 We design multifunctional formulas that combine UVA/UVB protection with skincare benefits, such as hydration and antioxidant action.
🔹 We support brands in communication – providing research-backed, reliable knowledge that helps raise consumer awareness.
Thanks to this approach, our partners can offer their customers not only cosmetics, but also a consistent, educational message that builds trust in the brand.
