The increasing awareness of skincare and the growing number of people with tattoos have led to the rapid development of the market for tattoo care products.
Statistics show that over 30% of Americans have at least one tattoo, and this trend is also gaining strength in Poland. Already, one in eight Poles chooses to decorate their body with tattoos, which translates into an increased demand for specialized body care products for tattooed skin.
🔹 From e-commerce to store shelves 🔹
Until recently, body care products for tattoos did not occupy a significant place in the cosmetics market. They were primarily sold through online stores or directly by tattoo artists. As awareness of proper skin care and protection among people with tattoos increases, the demand for specialized care products is growing. Some cosmetics producers have already embraced this trend by creating specialized lines dedicated to tattoo care, resulting in the appearance of tattoo-care products on store shelves.
🔹 New Opportunities: A wide development perspective 🔹
Tattoo skincare products fall into the category of specialized products, targeting a specific group of consumers. Although they may not constitute a mass-market offer, they will certainly find their audience.
The observed dynamics of the cosmetics market also indicate possible avenues for the evolution of this type of care. For instance, creating separate lines for women and men or developing specific products for the care of colored or black tattoos could be potential growth areas.
🔹 Specific skin needs 🔹
Proper care is crucial during the initial phase of skin healing. Specialized products support the regeneration and repair of micro-damages.
An important element of year-round skin protection, including protection for tattoos, is proper photoprotection. Well-chosen cosmetics protect the skin and prevent possible tattoo discoloration. The ongoing research into proper skin protection and the growing consumer awareness related to photoprotection provide more opportunities for cosmetics producers.
