The end of the year is an excellent time to reflect on past achievements and look to the future by analyzing forecasts and development trends in the cosmetics market.
This is particularly relevant as the cosmetics and personal care segments in Poland and worldwide are experiencing dynamic growth, with the personal care segment holding a dominant share. In 2023, this segment accounted for 48.2% of total sales, reaching a value of €2.5 billion. Forecasts from the PKO BP report “Current Situation and Market Development Forecasts to 2028” indicate that the value of this segment will grow to €3 billion by 2028.
🔹 Growth of the Cosmetics Market 🔹
By 2028, the total cosmetics market in Poland is expected to reach €6.4 billion, with an average annual growth rate (CAGR) of 5.5%. The personal care segment will remain the leader, although its growth (CAGR 3.9%) will be slower compared to makeup cosmetics, which are projected to grow at a CAGR of 7.1%.
🔹 Key Drivers of Market Growth 🔹
🔹 Environmental awareness – Growing demand for natural and organic products.
🔹 Changing consumer preferences – Younger generations are more inclined to invest in innovative and high-quality cosmetics.
🔹 E-commerce expansion – By 2027, online sales are expected to generate 24% of total cosmetics industry revenues in Poland.
🔹 Export of Cosmetics 🔹
Poland has strengthened its position as a cosmetics exporter, with exports accounting for 51% of sector revenues in 2023. The main export destinations include Germany, the United Kingdom, and the Czech Republic. Between 2022 and 2023, the export value increased by 17.6%, highlighting the growing competitiveness of Polish brands in the international market.
The personal care segment remains a cornerstone of the cosmetics industry in Poland. Forecasts point to continued growth driven by shifting consumer preferences and the rising importance of e-commerce. Understanding these trends is crucial for manufacturers and retailers aiming to capitalize on emerging market opportunities.
