Collagen has been a well-known ingredient in the cosmetics industry for decades. Its role in maintaining firm, elastic, and healthy skin is undeniable, which is why it has been widely used in various skincare formulations for years. However, although collagen is a classic, it is now experiencing its second “boom.” Why? The answer lies in growing consumer awareness and their expectations for cosmetics – they increasingly demand products that not only rely on traditional ingredients but also offer innovation, effectiveness, and transparency.
The Collagen Market is Growing Rapidly
The global collagen market is estimated to be worth USD 9.9 billion in 2024, with projections forecasting growth to USD 18.7 billion by 2030, at a compound annual growth rate (CAGR) of 11.3%. This clearly indicates that collagen continues to attract significant interest—not only in cosmetics but also in dietary supplements, pharmaceuticals, and the food industry.
The European collagen market is among the largest and most developed worldwide, accounting for over 30% of the global share. This is driven by high consumer health awareness, a well-established R&D infrastructure, and strict quality standards that further enhance trust in collagen-containing products. It is also worth noting that North America is the fastest-growing region, signaling continued global growth in the popularity of collagen in cosmetics.
Collagen – From Ingredient to Brand Strategy
Success in today’s market requires more than just using collagen as a cosmetic ingredient; it demands skillful integration of tradition with modernity. Consumers want to see scientific evidence, transparency about ingredient origins, and innovative formulations that maximize skin benefits.
Within the beauty-from-within trend, the importance of complementary cosmetics and supplements is rising—external skincare is supported by internal nourishment. Collagen fits perfectly within this philosophy, combining efficacy in improving the condition of skin, hair, and nails with positive effects on joints and muscle regeneration.
How to Harness the Potential of Collagen for Your Brand?
For cosmetics manufacturers, now is the time to invest in research, development, and consumer education. When focusing on collagen, it is worth emphasizing:
🔹 Innovative formulations — combining hydrolyzed collagen, peptides, and other ingredients that support the skin’s natural collagen synthesis,
🔹 Transparency — clear information about ingredient sourcing and benefits,
🔹 A comprehensive approach — integrating cosmetics and supplements as part of a “beauty-from-within” strategy.
At MG Evolution®, we create cosmetics tailored to today’s market needs — safe, effective, and customized to meet your brand’s unique expectations.
Data and forecasts sourced from: Collagen Market Size, Share & Growth, Industry Report 2030 GVR
