Waterless cosmetics, which first gained traction in South Korea in 2015, are now at the forefront of the global beauty industry. According to data from Future Market Insights (FMI), sales of waterless cosmetics are projected to grow by 13.3% between 2021 and 2031, highlighting their increasing significance for both manufacturers and consumers.
Why Are Waterless Cosmetics Becoming Popular?
🔹 Water Conservation🔹
The cosmetics industry significantly contributes to global water consumption. With United Nations projections indicating that by 2025, one-quarter of the global population may face water scarcity, waterless cosmetics are emerging not only as an eco-conscious choice but also as a necessity.
🔹 Reduction of Packaging Waste🔹
Waterless products are often available in solid forms (e.g., shampoo bars) or packaged in eco-friendly materials, helping to reduce plastic production and promote zero-waste initiatives. This method of production and distribution also lowers carbon footprints, positively impacting the environment.
🔹 Higher Concentration of Active Ingredients🔹
The absence of water in these products means a higher concentration of active ingredients, such as plant oils, extracts, and vitamins. These products deliver more intensive skincare benefits and require less product per use, making them more efficient.
Waterless cosmetics are not just a modern trend but a response to the ecological challenges of today’s world. Their development can contribute to reducing the consumption of natural resources and limiting packaging waste.
