The recently published report “Global Skincare Landscape 2024 and Beyond,” created by Revieve, contains an analysis of current and future consumer trends. It illustrates how the global cosmetics market is gaining momentum, with effective adaptation to local consumer needs becoming the key to success. Climate, lifestyle, and various environmental conditions shape unique skincare preferences worldwide, presenting both challenges and opportunities for cosmetic brands.
🔹 Sustainability and Environmental Sensitivity🔹
In Europe, there is a noticeable strong consumer commitment to environmentally friendly and sustainable products. The rise in ecological awareness contributes to the increasing demand for natural cosmetics, and retailers can capitalize on this trend by expanding their clean product lines. Special attention should be paid to formulations dedicated to sensitive skin, which will address the needs of consumers seeking gentle yet effective skincare solutions.
🔹 Hydration and Restoration of the Protective Barrier in Cooler Climates🔹
The British climate, characterized by frequent rainfall and lower temperatures, drives an increased demand for intensely hydrating products that restore the skin’s lipid barrier. Consumers in the UK are looking for cosmetics that not only moisturize but also protect the skin from the effects of cool and damp weather conditions.
🔹 Personalized Approach to Diverse Skin Needs🔹
In the United States, where climatic diversity parallels demographic diversity, consumers exhibit a wide range of skin issues—from acne and hyperpigmentation to aging. Americans are increasingly opting for personalized products that address their skin’s specific needs, allowing for a flexible approach to skincare.
🔹 Skin Control through Cleansing and Acne Prevention🔹
In the Asia-Pacific region, consumers place a strong emphasis on skin cleansing and acne prevention. Due to high humidity and air pollution in cities like Tokyo and Hong Kong, skin is more susceptible to issues like excess sebum production and clogged pores. Consequently, consumers in this part of the world choose products with antibacterial and cleansing properties that help maintain their skin’s healthy balance.
🔹 Sun Protection and Deep Hydration as Priorities🔹
Intense sunlight and dry air make consumers in the Middle East particularly attentive to sun protection and hydration. Products with high UV filters and deeply moisturizing ingredients are fundamental to their skincare routines, as they protect the skin from harmful sun exposure and support its regeneration.
Understanding these differences can enable cosmetic brands to precisely target and offer products that meet the specific needs of local consumers.
