The Polski Związek Przemysłu Kosmetycznego , in collaboration with WiseEuropa, has published the report “Cosmetic Poland,” offering a comprehensive analysis of the cosmetics market in Poland. The report consists of five chapters that discuss Poland’s position in the global market, the specifics of the domestic market, development forecasts, competitive strategies, and sustainable development in the industry.
Months of work collecting data, creating analyses, and drawing conclusions contributed to the creation of a report that could be a key source of knowledge for anyone interested in the Polish cosmetics market.
🔹 Poland in the Global Market 🔹
The report shows that Poland ranks fifth in the European Union in terms of the size of the cosmetics market, with a 6.4% share in 2023. The country is also the ninth largest exporter of cosmetics in the world. The Polish market has grown by 75.3% since 2014, placing it second in the EU in terms of growth dynamics during this period.
🔹 Market Characteristics and Resilience 🔹
The report highlights the diversity and flexibility of the Polish cosmetics market, which is distinguished by a strong production and laboratory base. The industry has proven resilient to crises such as the pandemic, with profitability (an average of 8.3%) significantly higher than in other industrial sectors.
🔹 Sustainable Development 🔹
The final chapter of the report focuses on sustainable development, discussing key regulations from the European Green Deal and offering practical guidance for companies. The data presented may help companies adapt to new regulatory challenges.
🔹 Summary 🔹
The “Cosmetic Poland” report is a valuable source of information on the current state and prospects of the cosmetics market in Poland, undoubtedly serving as an essential tool for companies and industry analysts.
